TARGET DEMOGRAPHIC
Adult 18-24
Skew to Teens 14-17, Adults 25-39
VIEWER APPEAL
The Working Class Celebrity
GABE GARIBALDI – a young, attractive taste-maker with disposable income. His status within the nightlife community makes Gabe a working class celebrity. He is glamorous because he is a pillar in the alluring subculture of the Montreal nightlife. He is relatable because he is still blue-collar – a bartender who spends more money than he makes, struggling with family, friends and growing up.
The International City
CLUBSCENE explores the alluring international nightlife scene of Montreal, which is completely unique to itself, yet universal at the same time. It stars a young Italian-Canadian in a predominantly French and English speaking city and features supporting characters in a variety of ethnicities. The nightlife of Montreal is itself a microcosm of the evolving global community, a city with a heavy mix of American and European influence, in politics, fashion, media and technology.
The Social Evolution
The Millenial Generation is the group of young, professional tastemakers with disposable income who are shaping the international marketplace.
CLUBSCENE chronicles the lifestyles of the millenial generation, the epicentre of social evolution. Text messages, Facebook, Twitter – as society is continually introduced to new mediums of communication, so does society change. The characters of CLUBSCENE are the epicentre of this social transformation. In exploring this generation of people who demand and are accustomed to instant gratification, much of the drama, comedy and relatability of CLUBSCENE comes from exploring the ever-changing theme of how communication and technology effects and ultimately shapes pop culture.
SPONSOR APPEAL
CLUBSCENE is a platform to present what’s fresh and fashionable. As Gabe and the rest of these young tastemakers adapt and influence ever changing technologies and trends, brands and products easily integrate into their captivating lifestyles.